When organisations talk about creating a technology strategy, the typical playbook goes like this:
- Assess the current state
- Define the future state
- Build a roadmap to get there
However, here's the problem: this often leads to a lengthy wishlist of everything that could be done — not a clear, outcome-driven plan. Worse, tech strategy is usually treated as an afterthought — designed after the business goals are set.
The result?
- Ambitious business strategies that aren’t technically feasible
- Costly rework
- Missed opportunities for tech to drive innovation
We should be taking a different approach:
- Start with your business objectives and product outcomes
- Co-develop tech strategy alongside business direction
- Use feasibility and readiness as inputs, not blockers
- Let tech shape new opportunities — not just support old ones
It’s not about plugging in architecture later — it’s about creating strategy together from the start.
Have you seen tech and business strategy developed in silos? What happened?
Founder at techtek.io - I help startups and SMEs build production-ready software through end-to-end offshore development and unlock value with practical AI pilots. I lead teams from discovery to…
