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Biz Growth Spurt Limited's Testimonial
“I first bumped into Ayon at the SaaStr Europa conference in London and we worked with him and the team at Biz Growth Spurt for about seven months, redefining our value proposition, adjusting our positioning, pricing and packaging.
Ultimately, the aim was to revise our pricing to align ourselves better with value metrics that our customers saw and allow us to maximise the revenue potential from our products.
It was good working with Ayon and the team. I thought it was potentially going to be more focused around literally just looking at our pricing and packaging. But actually his method of stripping it right back to the bare bones - what, why and how customers think about value, and how does that translate into features – this was quite difficult for us.
Several months ago, we launched a new tiered pricing model, with feature sets that aligned to the different use cases. And so far, feedback's been pretty positive. It makes a lot more sense. It's much easier to explain. I feel like I have a little bit more control over that customer journey and the success customers can have with our solution than we had before. It's much easier to make strategic recommendations where we think they can drive more value from us and we can capture more value from that customer as a result.
Ayon shared a lot of advice, which I've used outside of this pricing and packaging work, and I'd recommend him to other SaaS businesses in similar growth phase as we were, which is $5m - 10m in ARR, looking to take that next step where you can package your products in a way which is much more scalable and sustainable.”
Simon Varley - Chief Revenue Officer | GivePanel (B2B SaaS ~$10m ARR)
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